Microsoft Makes a New Attack on Google Search: Integrates ChatGPT into Bing Search

Microsoft Makes a New Attack on Google Search: Integrates ChatGPT into Bing Search

Key takeaways:

  1. Microsoft announced today at press conference that it is integrating the popular ChatGPT into it’s Bing search engine.
  2. Google is rolling out its own conversational artificial-intelligence service called Bard, although it is still in the experimental stage and has yet to be released to the public.
  3. Microsoft is investing billions of dollars into OpenAI in order to integrate the technology into many of its products.

What is happening:

Microsoft is integrating the technology behind the popular ChatGPT chatbot into its Bing search engine in hopes of gaining more market share from Google. AI-powered searches could help Microsoft’s Bing search engine gain more market share from Google, and other major companies such as Baidu and Alphabet Inc. are also creating their own AI chatbot technologies. These AI chatbot technologies have the potential to reshape software categories, but also come with potential risks such as generating responses with made-up facts.

The potential problems of generative AI are not to be ignored, as some AI analysts have warned. ChatGPT, for example, can be costly and slow, and it has been known to produce responses containing made-up facts. OpenAI CEO Sam Altman has even cautioned that it is still an imperfect technology and that much work needs to be done to improve its robustness and truthfulness.

Despite its imperfections, generative AI is proving to be a powerful tool in certain cases. Microsoft’s GitHub Copilot, for instance, uses OpenAI tools to help programmers write and fix code. In files where it is enabled, Copilot is estimated to generate 40% of the code. Microsoft has also integrated OpenAI’s image-generation tech into its Bing and graphical design software Microsoft Designer.

As more and more companies explore the use of data-heavy generative AI, Microsoft’s Azure cloud-computing business stands to benefit. Microsoft’s efforts to lead the shift to generative AI places Azure as the platform best suited for the job.

Our take:

Generative AI is on the rise and is quickly becoming a major player in the world of content creation. Many are comparing this revolution to the launch of the App Store for the iPhone – a game-changer for the mobile industry and ultimately provided a platform for many new companies from Uber to healthy and fitness apps. If this is true, then we are only in the early days of this incredible transformation. From text to images, voice to music, Generative AI is set to revolutionize the way we create content!