Adobe Firefly Pushes Ahead with Vector Re-coloring and Peek at 3D Rendering

Key Takeaways:

• Adobe Firefly is a family of generative AI models that focuses on images and text effects and is designed to increase creative confidence in people of all skill levels.
• The new addition to Firefly is generative AI-powered vector recoloring tools that allow designers to generate color renditions across different formats quickly, create vector variations for dark and light modes on UI interfaces, and more.
• This is the continuing buildout of the Firefly tool, which will include additional beta features, including a 3D rendering.

What is happening: Adobe has introduced a new family of generative AI models called Adobe Firefly, which is designed to increase creative confidence in people of all skill levels. The company has now added generative AI-powered vector recoloring tools to Firefly, which allows designers to generate color renditions across different formats quickly, create vector variations for dark and light modes on UI interfaces, and more. This is in addition to the existing text-to-imagine and text effects feature rolled out in March.

The company has also demonstrated an early preview of a new 3D-to image creation module that is in development, as shown in John Nack's Twitter post below:

Our take: For Adobe Firefly, the main image library consists of Adobe Stock and public domain images, but there is speculation that Adobe Firefly is looking to add to the data it draws its references from. This tool shines when it comes to creating artsy images, but it falls short of other generative AI tools when it comes to producing photorealistic images, such as Midjourney and other generative AI tools. The potential for Adobe Firefly is there, particularly as it is integrated into Adobe's powerful Creative Cloud tools, such as Photoshop and Illustrator. The 3D module looks exciting, and it will be interesting to see how they integrate it with their other 3D tools and After Effects.